As well as a year-round pleasant spring climate, the population of Aguascalientes also enjoys one of the highest standards of living in Mexico. This centrally located state owes much of its prosperity to a growing car and production industry, earning it the reputation as the "Detroit of the South." Once a year the city of Aguascalientes plays host to the Feria de San Marcos, the biggest fair in Mexico. The event attracts around one million visitors for bullfights, rodeos, cockfights and other cultural happenings.